Despite being the biggest customers in the Korean tourism market—both in terms of numbers and money spent—many Chinese tourists come away with bad feelings.
Or so reports the Chosun Ilbo, citing a poll it took of 100 Chinese tourists in Myeong-dong, Dongdaemun and Gangnam taken last year.
A full 25% of respondents said their image of Korea worsened after actually visiting the country. In particular, 37% responded that they were the target of real or perceived contempt from Koreans. Only 10% said they’d felt such contempt when traveling in other countries, which would suggest—says the Chosun—that globe-trotting Chinese tourists get such a strongly negative impression only in Korea.
Chinese not only accounted for a full third of all the foreigners who entered Korea last year, but they also spend the most money here. In 2012, the average Chinese tourist spent USD 2,153.7 in Korea, 140% the foreign tourist average of USD 1,529.5. They also spent USD 378 per day; likewise, this was the highest among foreign tourists. Chinese tourists are also responsible for a considerable amount of added value—perhaps as much as KRW 7 trillion’s worth.
Of the disrespected Chinese tourists, 12 said they were verbally disrespected, 11 pointed to facial expressions, and eight cited body language.
One 20-something Chinese tourist the Chosun met in Myeong-dong recently was pissed off about an incident that took place in a subway. On the second day of her visit, she was talking in Chinese with her friend on the subway when an ajumma tapped her with her foot and motioned for her to go into another carriage. She could feel the contempt in her eyes, she said. At Dongdaemun Market, the only time she felt welcomed was when she handed over money.
When Chinese tourists head off the major tourist track, things get even worse. Volunteer Chinese interpreters say the places about which they get the most complaints are the well-known beauty salons in places like Sinchon and Apgujeong (Marmot’s Note: Well-known hair stylists? Being dicks? To tourists? Noooooooooooooooo!). One volunteer said he took a 20-something Chinese woman to a hair stylist in front of Ewha, but when they got there the owner’s faced turned sour. The volunteer said the open display of dislike was embarrassing.
Despite this, Korean officials are still saying there’s nothing to worry about. A government survey on inbound tourism taken this year showed the Chinese tourists were highly satisfied with their travel experience, scoring 4.14 points out of 5. This was the same level of satisfaction as the total average. Experts say this is an illusion, however. The government polls are often given of tourist groups at select shopping malls, hotels and restaurants—places where tourists are unlikely to meet the “real Korea,” so to speak.
China experts warn the impact of this goes beyond money—it could affect the entire Sino-Korean relationship. One foundation director head said the Sino-Korean relationship was an important matter on which Korea’s future depended, and lessening the gap in culture and values was the basis of diplomacy, both at the private and government levels. He added that this social value was a national asset much more important than money.
Marmot’s Note: Being from New York, I just naturally assume tourists are treated like jerks and am pleasantly surprised when they aren’t.
Speaking of which, somebody posted this on Facebook yesterday. I thought it was hella funny:
Anyway, Korean readers, on your way home today, please hug a Chinese tourist. They apparently need one.