For those of you who haven’t been back home in the states lately, you may be surprised to see that a hot sauce from Vietnam/Thailand has become nearly as ubiquitous as ketchup. It’s called Sriracha and the most popular brand was brought to us by a refugee from Vietnam and is named after a town in Thailand.
(Image from ColumbusCook.com)
The American food industry is among the most innovative in the world and they are constantly looking for new flavors, particularly of the spicy variety. What’s next? It might be gochujang. In a recent taste taste, a gochujang derived sauce compared favorably with the most popular brands of Sriracha. It’s not just L.A. or NYC restaurants that’s experimenting with it. It’s apparently had some penetration into middle America as well.