Science, it’s a girl thing!

Disclaimer (added 11 comments later, 5 of them mine):

Please skip this post if you are not into any of the following:

1. makeup
2.*failed attempts* of women in science/innovation,
3. tactile sensory tech application trying to creep into everyday use.
4. clicking links to watch some funny clips to find out the gist of the post
5. reading a post that doesn’t go anywhere because it’s not got a ticket.

Thank you.

I remember I was laughing at this EU campaign a while back.

But then I’ve seen this woman Grace Choi, the founder/CEO of MINK pop up everywhere.

The idea behind MINK is that with the minimum of raw material, the printer can basically get colour off your screen and match it to produce a makeup with that colour. Of course, I can immediately think of “what about the way colour blends/changes on the skin depending on the ingredient” etc but then again I am pretty certain that the cosmetics companies, even the high-end ones, do not have some magic luxury colour ingredients either. (unlike Vermeer with his paint preparation). Also it always amuses me that Asian American or African-American women say how hard it was they could find the right colour for them, especially in cosmetics. It’s such an Oprah moment.

Do you think it will fly off the shelf for 300 dollars?

Yes, and I guess I am directing it at the fathers of girls between 13 and 21 amongst the TMH readership, otherwise I might as well be waiting for the echo to bounce off the wall.

Finally, let me end with “Women Know your Limits!” the video I always link after linking the first video, because they go in pairs.

P.S.
This product reminds me of another iphone/smartphone app I’ve seen advertised called Scentee from Japan. LOL at the CEO explaining the gunpowder smell, especially after trying to sell the romantic angle about a couple. Also, eating while salivating over the smell of something is a very famous Korean children’s story – a famous miser called 자린고비, who used to hang a smelly 굴비(fish) while making his family just eat rice.

P.P.S.
Here are some other articles:
Daily Mail
The Time
Like I say, I cannot believe the buzz that this idea is getting. Maybe it’s not so silly sounding and so preposterous, and the skeptics are the ones left with empty cheques.

  • YBT199

    Good try, Yuna, but unfortunately your article makes almost no sense.

    I imagine that actually clicking on the links and reading the attached articles before getting back to your piece might help, but that shouldn’t be necessary.

    Doesn’t RJ check the submissions of his guests?

  • yuna_at_marmotshole

    Could you tell me which links don’t work, because they all work for me, and I didn’t change any links, though I’d edited some minor stuff, and yes I’d watched the videos – all of them before writing the post.

  • SalarymaninSeoul

    huh? what is this?

  • TopHatandTails

    He said he didn’t bother clicking on the links.

    I think like me, he was wondering what the point of the post was? Is it just promoting the product becasue an Asian American woman made it?

  • yuna_at_marmotshole

    Yes, it’s because it’s a Grace *Choi*, and suddenly I see her pop up *everywhere* almost like she is the next Asian American female version of Steve Jobs or something.. which bothered me..

    Like I also tried to follow/cover the Obokata Japanese stem cell scandal..

  • yuna_at_marmotshole

    It’s your mother, Luke.

  • TopHatandTails

    Never heard of here until now.

  • yuna_at_marmotshole

    Then I have to congratulate you on reading the right sites and having the right (FB) friends. Think of it as a diversion, an interlude if you will and just move on.

  • YBT199

    The problem for me was that one needed to click the links and read in order to understand anything at all, which for me is ridiculous.

    In my understanding, any links should be supplementary, with the job of the writer being to summarise the item or items of interest. Writing a meaningless introduction and leaving the reader to sort through the links is lousy journalism.

    One shouldn’t need to click anything to understand a post.

  • yuna_at_marmotshole

    I take your point.

    Although, I have to say, I try to not do what you call *journalist* thing for this blog as much as possible, and link out precisely because usually I feel like I am writing with too much input from myself, and not enough links..and I regard this blog more as a placeholder for links with comments..

    I myself also dislike pieces where you have to click on the links to get the story..so I understand your point, but it was a quick and easy lighthearted fluff piece wanting to divert attention away from the the talks of sad and painful deaths, so the introduction link was like a tease.

  • brier

    Not sure where that post is going. Should I read local vanity into it? Or an ethnic Korean woman on a keen business angle? Or the issue of cosmetics being produced for pinkish caucasian women that don’t meet the needs of other women?

  • Sumo294

    This post is a shameful plug for lipstick. You are a peddler of household merchandise, you might as well start selling Avon products. Not sure how this post got past his plumpness but are you really qualified to be a moderator on this blog?