So the inaugural Guardian Cities brand barometer is out, and the top five cities are LA, New York, London, Paris… and Seou (HT to sloppychol:

A surprise: South Korea’s capital comfortably beats Tokyo (which finished a lowly 28th). Seoul has a reputation for being much friendlier and easy to negotiate, has amazing infrastructure and is one of the safest cities in the world. As a gateway to the far east, is this the moment Korea gets the better of Japan?

Of course, make what you will of any list that places LA at the top.