OK, the title is a stretch, but as I am back in Marmot’s mode after a long summer holiday, there it is.
Read a piece in the mighty KT today about Seoul’s plans to erect a coordinated series of displays and tour sites to allow K-pop fans to “learn more about their idols.” The 1.08 KM long street dubbed the “K Star Road Project”, will be erected in Gangnam and is to be completed by 2015.
While the project has the added goal of further promoting Gangnam, considering the recent controversy over Seoul “wasting” 220 billion won on unprofitable projects, doesn’t it seem an overly-optimistic pursuit to bank big money on K-pop’s continued rise?
I am sure it will still likely be going strong by 2015, but what about 2020? 2025? (Granted, some are likening K-pop’s move into the west with the “British Invasion” alongside names like The Beatles and the Stones, so what do I know?)
At any rate, forget all that. We must remain focused on the significance of the forthcoming K Star Road and what it will mean to the world.
As district office head Shin Youn-hee puts it:
“The K-Road project will be a meaningful start to raise awareness of Gangnam. I think that urban planners in New York, London, Paris and Shanghai will probably want to emulate our project once it is finalized.”
Let’s make certain there are sufficient accommodations for all the New York, London, Paris, and Shanghai-based urban planners soon to be scrambling through our turnstiles.
Speaking of Gangnam and it’s icon PSY, Eat Your Kimchi has a good video about his latest product endorsement: Deodorant.
The product label reads:
“Man’s PSY Energy Factory Care Aqua for Man Ever Perfume Deodorant Spray Show Me Your Armpits”
Not often are words so inspiring for the perspiring.