And, apparently, American car brands too. Reported in the Los Angeles Times, but citing sources from R.L. Polk & Co. and Edmunds.com, the so-called millennial generation is preferring Korean (by wider margin) and American (by a slowly increasing margin) brands at the expense of Japanese ones.
Polk said American brands had a 37% share of vehicles bought by Americans ages 25 to 34 last year. That’s up from a little over 35% in 2008. The share of purchases by that age group for the Korean brands doubled to 10% during the same time period. Meanwhile, the share of Japanese brands dropped from nearly 51% to 43%.