Don’t blame me—blame Forbes:
Out of the roughly 37 companies spending a combined $300 million on commercials this Super Bowl Sunday, one country outside of the U.S. stands out: Korea.
Korean firms and even Korean culture are going to be everywhere this Sunday night as the San Francisco 49ers take on the Baltimore Ravens in Super Bowl XLVII.
The Samsung one could be worse:
KIA’s were so bad, either:
Then there are Hyundai’s ads, one of which features some band called The Flaming Lips, which I’m to understand is a big deal:
Ah, and then there’s PSY doing a pistachio ad:
What’s this world coming to?
{ 37 comments… read them below or add one }
We can blame you for pimping for Forbes, though, and thus indirectly for Korea Inc.
True. True.
The Psy commercial was just horrible..the worst sort of selling out – he looked like a clown jiggling his fat for loose change, demeaning to himself. The others were nothing special. The only one I sort of liked was the one with the kid football team and “epic playdate” was kinda fun.
So awesome Samsung used that guy from Breaking Bad.
But would you wear a diaper for Korea?
Crackin’ Gangnam style:
http://dl.dropbox.com/u/8711750/5541.jpg
Cloth or paper?
I hear Korea has pioneered the development of ones made from gim. Might be a bit crinkly
Well, I’ll give them credit – with the exception of the WTF ‘Psy on pistachios’ ads, the rest of them just blended into the background. The Big Game was one of the better ones, but the question I’ll continue to ask is ‘when did a commercial actually influence people into buying something?’. I don’t see enough people buying enough pistachios to pay Psy – and the millions more for the ad space…
$4 MILLION per 30 seconds. Up 90% from 10 years ago.
You’re not the sharpest knife in the drawer are you? Companies routinely budget millions for advertising because they enjoy throwing money away.
http://www.cnbc.com/id/42494749/The_Pistachio_Makes_Play_As_Ballpark_Nut
**I blame MH for making me increasingly impatient and snarky. (╯︵╰,)
My bad.
Great! How western of Koreans, to take their profits and waste it, to dupe long-noses to buy more crap. Well, at least it’s not languishing in a bank account. Welcome to the late Empire!
The Flaming Lips are awesome.
That is all.
In the Galaxy commercial why does they say “asian” rapper and not Korean rapper? Why not say Korean since Seth Rogen is clearly in a Gangnam style pose. Is Samsung still not comfortable projecting itself as Korean?
As long as they pay cash money, what’s the problem?…
When i read “Flaming Lips” i vaguely recollected a band of the same name from my punk days (88-90) . Hoping for a coincidence i wikied just to find out to my horror that it is the same band rockin’ it for the past years.
It was once again proved in my mind that rock n roll is basically the same as Italian politics: a sordid, laughable affair, dominated by unshakeable walking mummies coming back for more every year, each time sleazier, more rancid and unpalatable than ever
It’s good to see Psy cheapening his brand like that. Next up: The Ab Roller!
Interesting observation. Many Americans do think Samsung is Japanese and Samsung may not be in any hurry to change that.
Yes, of all of these, the kid football one was the best.
You mean Marmot is taking money from Samsung to shill for Korsea in a diaper?
And Psy by far the worst. Cracking, Kangnam style…which doesn’t even make any sense.
Could he pull that off? What abs?
Samsung pays a dope smokin pot culture promoting and stoner of the year(2012) award winner in Seth Rogen. They must have smoked some weed with him.
Everyone has abs; most just have them slathered over with lard.
Perhaps its because when I say i’m from south korea to a stranger I meet, chances are they’ll either say “is that the good korea or the bad korea?” or “where is that? I never heard of that place.”
But- Lebron James cameo! Maybe he was too expensive to be the star.
I am kidding Mr. Sperwer.
And of course I wasn’t.
Can never tell with you.
Psy has abs, Grumpy!
http://www.youtube.com/watch?v=JJu0pcPQix8
Well, he sure has become a corporate whore, hasn’t he? What ISN’T he selling?
The Flaming Lips are still putting out terrific, challenging, weird, provacative music. They played Seoul 2 years back and it was fantastic show. They are hugely respected as punk elder statesmen (although, alas, probably a little less respected after shilling for Hyundai). Still, it was a fun ad, and represented what the band is about–fun, cool, creative anarchy.
Only nominally…
The Hyundai “bullies” ad was the single most effective ad of the Super Bowl.
http://money.cnn.com/2013/02/04/autos/super-bowl-auto-ads/
What nonsense! Where do I begin, those two websites were monitoring their Internet traffic so that equates to “wars”? It mentioned the Genesis which isn’t even one of the 47 commercials on the NFL website. Also, Robert’s inclusion of “Epic Playdate” don’t count either. If they want to talk about “winning” then go to the NFL website because nothing in that CNN Money article made sense. Are we to believe that more people were searching the Autotrader and Edmunds websites for cars at the end of the game when it was closer or when “San Francisco mounted a comeback” than “When the Ravens got so far ahead and with the power outage we saw traffic really slow down.” It doesn’t make sense, sounds like a payoff was made to me. Hyundai had 4 Super Bowl commercials, 2 Kia, 1 Sonata, and 1 Santa Fe… http://www.nfl.com/superbowl/47/commercials#video=0ap2000000134678
Your link dissed the Chrysler Jeep commercial but at the NFL website it’s doing better or has more thumbs up votes than any of the Hyundai commercials and more views than all except 1 and that is a close race. The CNN Money article says other auto commercials were “long,” “quirky,” and “emotional” but Hyundai’s were “effective,” does that mean people already bought more of them? I wasn’t impressed with any of the Hyundai’s real NFL Super Bowl commercials and neither were most people… http://www.washingtonpost.com/blogs/early-lead/wp/2013/02/04/the-5-best-super-bowl-commercials-of-2013/
Mercedez Benz scored a “Bonus” but no auto commercial was in the best or worst 5 except…”Volkswagen: This commercial, released early, has been controversial all week. An average white guy’s Volkswagen makes him happy —so happy that he speaks with a Jamaican accent” but Samsung’s Dope Smoking Stoner of the Year Award Winner Seth Rogen hire got second best..
Here is something interesting. The Hyundai ads (including the “Team” ad) was done by Innocean, Hyundai’s in-house agency. As an American educated business man, I don’t like too much vertical integration. However, it appears to be working for Hyundai. For now.
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