≡ Menu

And you thought Gangnam Style was hot?

PSY’s Gangnam Style burned up the charts, was the hottest thing on the planet, was on fire!

In line with that metaphorical mop-up, or maybe because they figure the name has got traction, a group of Korean-Canadians are launching Gangnam Cigarettes in Ontario next month.

Yah.

From the Korea Times:

“We had initially planned to name one of our new products “daebak,” a Korean word for jackpot. But in order to capitalize on the global popularity of Gangnam Style we decided to name the cigarette after the song,” CT&G CEO Kang Chul-joong told Yonhap News. “We really hope our Gangnam cigarettes will be as successful as Psy’s song and let more foreigners know about Korea.’’

And get cancer.

There is also an interesting side story about the group, a collection of thirty-eight convenience store owners, launching the cigarette brand because of what they claim is unfair pricing, marginalization of small business and difficulties importing Korean cigarettes due to protectionist policies.

Must feel just like home over there.

Another thing: Can’t the KT just say PSY is a “35-year-old rapper” and not “a 35-year-old chubby rapper?” Geez.

About the author: Founder/CEO of Meme Communications Korea – www.memecommunications.com

  • Yu Bum Suk

    Most Canadian cigarettes are awful. It would be really nice to be able to get a Korean-tasting cigarette over there.

  • Jang

    Are they as cheap as the KT&G Pine brand cigarettes that were first launched in 1980, manufactured in N. Korea to strengthen ties between the north/south and are now “massively” smuggled into Pakistan at 400 Won a pack? …http://www.koreatimes.co.kr/www/news/nation/2012/05/123_110892.html

  • que337

    Can’t the KT just say PSY is a “35-year-old rapper” and not “a 35-year-old chubby rapper?”

    That’s what psy characterized himself: “I did not get here because I was worthy of it. I’m here because of all of you. I’m just a fat man with two kids.”

  • http://www.facebook.com/bobbymc Bobby McGill

    Fair enough. I will try that line of reasoning the next time my girl says “I look fat”. ha

  • SomeguyinKorea

    I’d be surprised if the government allows this since it appears they are targeting children with the name.

  • SomeguyinKorea

    Pine and Pine Tree are not the same. Pine is an export brand. The once produced in NK cigarettes were Pine Tree.

  • que337

    Canadian cigarettes looks all about protecting kids from secondary smoking.

    http://img.khan.co.kr/news/2013/01/30/l_2013013001003980000308651.jpg

  • Cloudfive

    CT&G CEO Kang Chul-joong told Yonhap News. We really hope our Gangnam cigarettes will be as successful as Psy’s song and let more foreigners know about Korea.

    Next year, we will sell Gangnam in British Columbia
    and other provinces. It will then be shipped to China, Southeast Asia
    and South America where Gangnam Style is immensely popular.

    What a stupid and misguided business plan. Let’s spread the Hallyu wave through cancer. So, basically he’s targeting the immigrant poor in Canada, including Koreans. He also wants to spread cancer to the Kpop loving youth of China, Southeast Asia and South America. A real humanitarian, this guy. Anybody who starts a cigarette company in 2013 deserves to lose everything.

  • gbnhj

    Note to Kang Chul-joong: Canadians living in Canada are not ‘foreigners’. In this context, 외국인 are ‘non-Koreans’, but they are not foreigners when in their own country. Or, perhaps, did you mean to say ‘people who are foreign to us’, in that you and your business partners do not fully understand and/or relate well to them? If so, try that next time. Thanks.

  • SomeguyinKorea

    Arguments over which cigarette tastes better are not unlike arguments over whose shit smells worse.

  • SomeguyinKorea

    Don’t underestimate the stupidity of some teens.

  • Jang

    Including his L.A. house? Just give it a little time.

  • Cloudfive

    CT&G CEO Kang Chul-joong has a house in L.A.?

    You had better not be talking about Psy. He has nothing to do with this brand and I am his fan. I leave you with this 2002 performance of Paradise (낙원). Psy fighting!

    https://www.youtube.com/watch?v=lXptiQP0UcI

  • Cloudfive

    ** I wouldn’t go as far as having the Canadian guy lose his house. He may have kids to support or a pet turtle. Turtles live a long time.

    More Psy! https://www.youtube.com/watch?v=zJUhnSMJ0aI

  • que337

    Might switch the name to ‘daebak’ that targets Korean ajossis.

  • 3gyupsal

    It’s not really spreading Hallyu through cancer. It is spreading cancer through a dead fad. If you want cheap and cheesy people to buy cheap cigarettes give them a cheap and cheesy marketing ploy. I’m guessing that this might work. I wouldn’t start in British Columbia where all of the High Class Canadians live, I’d go to the pure hoser areas where the Trailer Park Boys live. Maybe Alberta to sell to some oil sand miners making 90k a year who just want a cheap fix.

  • SomeguyinKorea

    Oh, as if that would sell in Canada. I can already hear guys teasing, “So, you like sucking on teabags, eh?”.

  • imememememe

    A new bar/restaurant establishment opened on Wilshire & St. Andrews and it’s called “Gangnam Style.” I’d just like to meet the owner once, just once, because I am genuinely curious what this pathetic loser looks like.

  • wangkon936

    It use to be called “Soju Town,” which was my old avatar. I’m not too far away from my L.A. pad.

  • wangkon936

    If you were to take all the morality out of it and look at it from a purely business perspective, cigarettes are an amazing cash cow. The venerable “holy grail” of profit generating products.