That’s what the Korea Times wants to know:

Samsung Electronics is the global leader in mobile phones, televisions and computer memory chips.

However, what the Korean company really wants is to be admired, and by successfully injecting creative input into its smart products in recent years, it finally seems to be earning its stripes as an innovator.

The main source of inspiration in the technology industry in recent years has been Apple, the maker of the revolutionary iPhones and iPads and Samsung’s bitter industry rival.

Look, I know I come off as a Samsung fanboy sometimes, but I’m perfectly willing to concede that Apple is the gold standard of cool. I direct you once again to Milo Yiannopoulos:

Not to be rude, but when was the last time you saw a smouldering hottie merrily chatting away into an Android phone? That’s right, you never have. Because giving in to Android is just another way of advertising that you care more about PHP than people.

Hot people do not use Android. If they’re time-rich, cash-poor hipster cuties, they’ll be sporting that ubiquitous symbol of cool, the iPhone. It’s those apps, man. I don’t understand how some people make it past an artisanal card shop without Instagramming it for the boys back at the agency.
[…]
But they’re also utterly aesthetically insensitive, apparently not realising that every Android device ever made is hideously, hideously, hideously fugly. I mean, seriously: what is wrong with these handset manufacturers? It’s like their design brief was: “create a carbuncle”.

That’s what Samsung is up against. Personally, I like how the newer Samsung models look. At any rate, I don’t think they look like carbuncles. And if you’re tech-oriented and like kick-ass displays (like me), you’re going to like Samsung. But even I have to admit they’re nowhere near the user experience my iMac or iPad are. Is this because TouchWiz still leaves a lot to be desired? I don’t know.