Lotte pulls ‘provocative’ soju ads from the net

Banned from advertising liquor on TV, Korean alcohol companies have turned to the internet to push the hard stuff and the government wants them to tone it down.

On Friday, Lotte Liquor gave into government demands to pull a soju ad campaign on the net featuring 4 Minute’s Hyun-a, Sistar’s Hyo-rin and Kara’s Gu Ha-ra, dancing suggestively in skimpy outfits in all their barely-passed-the-drinking age glory.

In a released statement Lotte Liquors said:

“We decided to halt the ad on Friday following a recommendation by the government that it could affect young people”

Actually, while that may well be part of the reason Lotte Liquors scrapped the ad, the likely incentive was a government threat to sic the National Tax Service on them for an audit.


The videos have been pulled from the Lotte site but can be found on YouTube –should you want to see how they affect you. 건배!

  • JJ

    These are young ladies, so why am I thinking ‘Cougar Town’ as I’m watching them? Not at all flattering. Music, dancing and costuming says made for ajoeshi. 

  • Damien Gabrielson

    Well said JJ…

  • Horace Jeffery Hodges

    They know their market.

    Jeffery Hodges

    * * *

  • YangachiBastardo

    “Like the first time” MMMHHH in what other ad they used the same concept recently ? Nevermind, it’s a very tacky and cheap commercial, i’m glad they decided to take it out 

  • mightymouse

    Maybe they should have stuck with Lee Hyori.

  • imememememe

    I’d buy anything Hyori’s selling. That chick in the video OTOH looks like she should be working at a room salon.

  • Kuiwon

    If an alcohol ad needs to be that provocative in order to sell, it says something about the quality of the alcohol itself. Doesn’t it? 

  • mightymouse

    yea really. The quality of Soju must have gone down since Lee Hyori.

  • 3gyupsal

    That whole crotch grab in the beginning was a bit much.  There is so much that could be done with “Like the First Time,” that the absolute lack of narrative in these commercials is disappointing.  

  • imememememe

    Well, I’d like to go down on Hyori…wait, what are we talking about here?

  • Orlandokid1965

    Seems the American attitude is getting over there, here they would say to much sex. B.S, show the commercial it got my attention. I’m ready to go to S Korea and get Soju.

  • Anonymous_Joe

    We’re talking about Lee Hyori’s breasts.  Stay focused.

  • MSS

    Those videos were “provocative”??

  • wangkon936

    Must be the only liquor company in the world that uses impurity bubbles in its alcohol as a marketing tool.

  • ig5959292ee


  • Nospam

    No thread about exploitative ads is complete unless it includes….

  • Hitokiri Dom

    Strangely I have other urges while watching those commercials

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