In particular, the JoongAng noted that polling data prior to the election tended to skew progressive since most polling is online, favoring younger, more Internet-savvy voters. In the words of one consulting company head, the “hidden conservative vote”—I guess something akin to Nixon’s Silent Majority—wasn’t being reflected in the polls.
The result was that older voters—watching the online polls—turned out en masse Wednesday out of a sense of crisis to vote for Park Geun-hye.
In particular, security issues—the North Korean missile launch and allegations the Roh administration wanted to abandon the NLL—may have played an important role in Park’s better-than-expected performance in Gyeonggi-do and Incheon, where districts close to North Korea or with lots of military facilities voted heavily in favor of Park.
The JoongAng also cited some other victory factors, most notably Park’s own personal “brand,” which allowed her to win as a ruling party candidate despite the current administration’s approval rating of just 25.6%. Also helping was Park’s strong support in her home region, her double-digit performance in Honam (a first for the conservatives), a unified conservative movement and disorder and mistakes by the opposition.