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Presidential TV ads

Now that the candidates are set, have a look at the first batch of campaign ads:

Park Geun-hye TV ad

Moon Jae-in TV ad

My take on the road ahead for each candidate is coming soon.

  • Yu Bum Suk

    Both manage to make women look like martyrs.

  • http://www.busanhaps.com Bobby McGill

    My Korean is not good enough to understand all being said, but from a visual standpoint, I like the way they are both put together.

    Park’s ad does well, at least for me, in eliciting sympathy through the imagery, as she looks out the window towards her and the country’s bright future.

    As for Moon’s I especially like the one fade-in of him napping in his easy chair –that’s real stuff…unlike most American ads where the candidate has to constantly be dashing about, with sleeves rolled up just below the elbow “gettin’ things done!”

    Good stuff.

  • http://askakorean.blogspot.com thekorean

    This is a total homer comment (obviously), but I absolutely love the way MJI’s ad closes:

    “The opportunities will be equal;
    The process will be fair;
    The result will be just.”

  • GeorgeSmiley

    Wow… Speechless.
    Where’s Karl Rove when you need him?
    “죽음의 문턱”? At death’s door? 오움마이갓!

  • dinkus maximus

    I dislike both by default since they are political adds. But if I were to dislike one less, it would MJI’s. I like the realism of having a woman taking care of her man while he is passed out in a homey environment with tissue boxes etc. Plus I have this image of him clipping his toenails before his nap – just like a real person. PGH’s could just as easily be selling life insurance or skin cream. ACS’s would have been far more interesting – perhaps him as a TRON-like entity chasing down computer viruses.

  • http://www.busanhaps.com Bobby McGill

    dinkus, the ACS line, very funny.

  • tapadamornin

    Thanks for posting these. I wasn’t able to understand anything being said, but the visual style was really interesting; especially compared to the US ads which focus on making things as scary as possible.

    Btw, what happened to Park Geun-hye? Was she cut in the face by an opposition supporter?

  • brier

    Sympathize with me and where I want to take the country versus I am a man of people, I will do your bidding. Miss Park ought to have been sipping some ginseng tea in the commercial. Moon ought to have been woken up with his grandkids jumping up on him. (Does he have grandkids?) Moon wins in the first of the CF installments.

  • Mrs. Choi

    I dislike them both.

    Showcasing the slashing incident seems exploitative and weird.

    A subtext of sexism in the MJI spot jumps out at me. A woman’s place is in the home ironing her husband’s pants while he naps, not in the Blue House. Real or imagined, that’s the aftertaste it left in my mouth. I wonder if other ladies will feel similarly.

  • R. Elgin

    Per #9,

    Bingo.
    Yes they most certainly will. The angle I had put on me from more than a few Korean ladies was “I would trust a woman sooner than a man, seeing how they screw everything up” or “I already contend with one penis. Must I endure another?”

  • http://askakorean.blogspot.com thekorean

    Btw, what happened to Park Geun-hye? Was she cut in the face by an opposition supporter?

    More like a deranged maniac, but yes, it was a pretty big deal.

    Moon ought to have been woken up with his grandkids jumping up on him. (Does he have grandkids?)

    Nope. Moon is only 59 years old and his children (one daughter, one son) are not married.

  • http://askakorean.blogspot.com thekorean

    Never could understand the idea that PGH’s election will be somehow good for women. How can the message be anything other than, “unless you happen to be the daughter of a president/dictator, you are screwed as a Korean woman”? India and Pakistan had women leaders (both insiders of the power structure, just like PGH,) long before United States did. Do people think even for a second that Indira Gandhi and Benazir Bhutto made India and Pakistan better places for women than the U.S.?

    I am all for a woman president. Just not this one.

  • DLBarch

    Since I’m pulling for Moon — and thus couldn’t care less how Park’s handlers shape her media campaign — let me offer some unsolicited advise to the PDs who created that gawd-awful Moon TV spot:

    1. Lose the barefoot-hippie-at-home imagery. There is nothing presidential about it.

    2. Drop the afternoon-nap imagery. Your candidate is fucking ex-Special Forces, for Christ’s sake. Think “vigorous.” This guy’s the next leader of the fourth largest economy in Asia. He’s not running for the deanship of the economics department of SNU.

    And most importantly,

    3. Drop the wife as hausfrau crap. Running to serve her man tea and ironing his pants (and while the dude enjoys an afternoon nap, of all things!) is degrading. Stupid, stupid, stupid.

    C’mon, guys, get with the program. You’re supposed to be the progressives here.

    DLB

  • guitard

    PGH’s ad was OK . . . although I would stayed away from the slashing incident and focused more on what she plan’s on doing for the country.

    The first 36 seconds of MJI’s video were borderline bizarre . . . the rest was excellent. However, I think the first half completely overshadowed the second half.

    I give PGH a 5 on a 10 scale and MJI a 4 . . . in other words, two rather lame efforts . . . especially for something so important.

  • http://rjkoehler.com Robert Koehler

    Both were rather odd. Don’t blame Moon for getting Moon So-ri to do a cover rather than getting Ahn Chi-hwan to sing his own damn song, though—not sure Ahn’s voice would have complimented that scene.

    Really wish Park would have gone in a different direction. Seemed like something her brother would have directed in one of his more chemically enhanced moments.

  • SalarymaninSeoul

    I hope PGH wins. She’s been getting unfairly tarnished by associating her with her father. We don’t choose our parents, and even if they have flaws its natural to still see the good in them.

    Moon, on the other hand, DID choose to associate himself with Roh, and for that he should lose. Moon comes across to me as a slimebag, and he will follow in the footsteps of the worst president in ROK’s short democratic history.

    I too thought Moon’s ad was horribly sexist. Hopefully it alienates enough women to casuse him to lose.

  • jkitchstk

    # 9,
    “A subtext of sexism in the MJI spot jumps out at me. A woman’s place is in the home ironing her husband’s pants while he naps, not in the Blue House. Real or imagined, that’s the aftertaste it left in my mouth. I wonder if other ladies will feel similarly.”

    The KT didn’t see it like you!

    # 13,
    “home imagery, afternoon-nap imagery, Drop the wife as hausfrau crap. Running to serve her man tea and ironing his pants is degrading.”

    The KT didn’t see it like you either…

    http://www.koreatimes.co.kr/www/news/nation/2012/11/608_125755.html
    “Then the film shows the inside of Moon’s house and zooms in on old family photos of Moon and his wife. Then it moves to the image of Moon delivering a speech at the podium. He closes the commercial by promising “there will be equal opportunities, fair process and just outcome.”
    “The advertisement emphasizes a big difference between Moon, who has lived his entire life as commoner, and Park who comes from a privileged background,”

  • SalarymaninSeoul

    #17, the Korea Times? Seriously?

  • SalarymaninSeoul

    Park was priviliged, for a kid that lost her parents in violent and shocking ways. Yes, it was all roses for her.

  • http://bcarr.com Brendon Carr

    Moon, on the other hand, DID choose to associate himself with Roh, and for that he should lose.

    Bingo!

  • ecw

    Normal people aren’t offended by portrayals of housewives acting like housewives. People who are offended have something wrong with themselves or hold some sort of animus against the population being portrayed.

  • SalarymaninSeoul

    When the other candidate is a woman and has been criticized for not being married (and therefore not being a real woman), then there is bound to be additional layers of meaning to the imagery, ecw.

  • gbnhj

    Good observation, Salaryman.

  • SalarymaninSeoul

    The funy thing is that the ones who are attacking PGH most viciously on this point of her not being married are the progressive slimeballs. In Korea, progressive actually really means xenophobic, pro-Nork and extremely misogynistic. There is no doubt in my mind that Moon’s camp chose this imagery of the subserviant little housewife tending to the barefooted little pencil-neckied dweeb’s every little whim on purpose as an attack on PGH’s marital status and her fitness to be president based on her gender. No doubt whatsoever.

  • http://askakorean.blogspot.com thekorean

    Thankfully, the morons of this thread cannot vote in Korea. So keep talking…

  • SalarymaninSeoul

    You are right, but we can influence those who can vote. Same thing.

  • http://askakorean.blogspot.com thekorean

    Glad to see you agree with my assessment that you are a moron.

  • SalarymaninSeoul

    That was a weak one, dork. Back to Moon, someone asked why his history as a “special forces commando” wasnt used and the answer is that he could never pull it off today. Google his photos frm those days, he looked ridiculous then and it would be even more ridiculous to pass this effette off as a former commando.

  • http://bcarr.com Brendon Carr

    SalarymaninSeoul — Which photos are you looking at? I Googled Moon Jae-In + “army” and found a passel of current-looking photos where he seems to be posing in an army uniform at an “old boys day” event, and a few old photos of a young-looking Moon in utilities where the guy looks awfully rugged.

    I still dread the prospect of this guy being elected, and all the sugarplums he plans to give away with money stolen from me, but I wouldn’t denigrate his experience in the army.

  • SalarymaninSeoul

    I probably saw the same photos as you. I also saw some photos of this guy back when he was actually in the army. He does not look rugged in those photos and surely does not look rugged today. What exactly is this guy’s experience in the army? Did he see any action?

    But you are right, whatever this guy’s army experience was, it does not change the fact that he wants the job as Thief of State, handing out goodies he steals from others.

  • ecw

    When the other candidate is a woman and has been criticized for not being married (and therefore not being a real woman), then there is bound to be additional layers of meaning to the imagery, ecw.

    I don’t think this sort of thing would be immune to attack if the opposing candidate were a man. These days you have to basically convert to Islam to have some degree of immunity against charges of “heteronormativity” or whatever they’re calling it.

  • ecw

    In Korea, progressive actually really means xenophobic, pro-Nork and extremely misogynistic.

    Korea’s Left does seem to be nationalist and populist. This actually isn’t unusual though. Traditionally, the Left has often been associated with nationalism and populism. This sort of Leftist populist nationalism still exists to a certain extent in Europe. But it was only relatively recently that the Left in the West decided to throw native working-classes under the bus and turn away from populism and nationalism and towards championing other identities such as women, minorities, gays, etc.

  • http://rjkoehler.com Robert Koehler

    Google his photos frm those days, he looked ridiculous then and it would be even more ridiculous to pass this effette off as a former commando.

    I’m not a huge Moon Jae-in fan—mostly on account of his former boss—but really, “effete?” Seriously?

  • SalarymaninSeoul

    Seriously

  • http://rjkoehler.com Robert Koehler

    We’re talking about about the same Moon Jae-in, right?

    http://blog.naver.com/hbgman/100132852188

    PS: I believe he was involved in Operation Paul Bunyan. Which would suggest he’s a very tough guy.

  • SalarymaninSeoul

    Yes, him. Who else? And from what I read he was not involved in that operation.

  • MrMao

    So Park Geun-Hye is saying that plastic surgery can save Korea, and Moon Jae-In likes to get drunk in the daytime and take his shoes off. What else is new?

  • Hamilton

    I have a couple of observations:

    1. MJI served and served honorably. In my mind his military service is off the table for criticism and on the table if he wishes to use it.

    2. In a similar vein, PGH was slashed by a deranged progressive. She can’t hide it from her face, if she wants to address it then she is more than entititled.

    3. MJI is tainted by association with super crook and coward NMH. He chose to be associated with that loser and still supports many of his policies.

    4. PGH didn’t pick her family, it is pretty tenous to attribute all the bad and none of the good her father did. If you are going to do it then you need to take both and it’s pretty hard for any child to disown their parents.

    5. I had no idea that the Korean could not vote in Korea.

  • SalarymaninSeoul

    Im not criticizing his service, all I am saying is that to somehow claim hes a tough guy commando is a serious stretch.

    I agree with all the rest.

  • Wedge

    If there’s no picture of the guy doing silly things barechested in the snow with his mates then his Special Ops service doesn’t count.

  • CactusMcHarris

    Mr. Mun’s commercial is terrible, but he’s ready to knock off five attackers, one for each of his little pigglely-wiggleys.

  • Yu Bum Suk

    http://asiancorrespondent.com/61358/moon-jae-in-muy-macho-progressive-prince/

    Brendon, I’d say he looks like a pretty tough little guy in this pic.

  • http://bcarr.com Brendon Carr

    That’s the photo I referenced. I’m flabbergasted at “effete”. Who says so? Chuck Norris?

  • SalarymaninSeoul

    I think even a Super Junior member could call him effette. Funny, thats one of the photos I saw when I first called him effette

  • Anonymous_Joe

    @43 Salman, I understand that English is not your first language, but “effete” does not mean what you think it does and you probably looked at the antonym rather than synonym list in the thesaurus.

    Well, that or you allow your absolutist positions on everything to cloud your judgment so that someone who holds different positions from yours cannot have any other good qualities. He’s liberal? His military service must be all photo op and no substance.

    Anyone here who has military service can tell you that the military, particularly commando teams, don’t give out participation trophies. I have no doubt he earned his military stripes, regardless of whatever else he has done or ideas he holds.

    You weaken any part of your argument that relies on subjective analysis or conclusion making with your obvious inability to see the objective for what it is.

  • http://bcarr.com Brendon Carr

    Anyone here who has military service can tell you that the military, particularly commando teams, don’t give out participation trophies.

    See National Defense Service Medal.

  • Anonymous_Joe

    Good job, BC.

    We’re even now, OK?

  • rwilliams_4459se

    hmm fascinating..

  • jkitchstk

    The wife of MJI’s portrayal of “The Good Wife” must be a much repeated mantra…
    “Park Si-yeon Excited to Work with Morgan Freeman on ‘The Last Knights’ ”
    http://english.chosun.com/site/data/html_dir/2012/12/01/2012120100391.html
    “Park is planning to focus on her family after the project. “I think I’ll be able to wrap up shooting by the end of this year, so I’m hoping to take some rest and have a baby next year. When it comes to true happiness, I guess it’s all about finding the right balance of family and work,” she said.

    “I couldn’t take care of all the house chores for about four months” while shooting KBS soap “The Innocent Man,” which ended recently, she admitted.”

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