Because knowledge of the world should know no bounds, the Catholic University of Korea has opened a Hallyu Knowledge Center, as part of its Hallyu Graduate School, to promote study of the Korean culture wave.
In an effort to “enhance national competitiveness,” the major will provide courses on K-pop, K-dramas and Korea’s entertainment business.
According to department head, professor Yim Hak-soon, it is a multifaceted field with practical benefits.
“The center will develop a cultural business model based on hallyu that can be applied by corporations and other institutions of various fields,” said Yim.
It will also pursue research projects on developing business strategies utilizing hallyu as well as host international conferences and forums on the topic.
I can only imagine student pitches to the dissertation committee. “Respected professors, for my paper I will attempt to correlate audience interpretation of the ‘v-line dance’ and the ‘bracelet dance‘ and which of the two is more effective in eliciting hysteria.”
Though there is the advantage of having an awesome pick-up line: “Me? Oh, I have PhD in Psy.”