Lead story from the front page of the KT website today:
“LG refrigerator survives tornado in South Africa”
A local resident, Mark Louw, sent an email to the Korean firm with a picture of his LG-made refrigerator working as usual after a tornado ripped through Deneysville, a small town 90 kilometers from Johannesburg, leaving one dead and 14 injured.
“I want to applaud LG Electronics for manufacturing high-quality products,” Louw wrote in his email. His refrigerator remained intact among the debris of his roof-less house and damaged car.
“This case proves once again LG fridge’s durability and trustworthiness,” said LG’s vice president Lee Jin-moo, who is also the head of the firm’s South Africa branch. “We’ll continuously work to win the hearts of South African consumers with competitive quality.”
As for being worthy of a lead story? I don’t know.
As for a new LG slogan? Absolutely:
“Winning hearts and minds in Africa with act of God resistant appliances.”