Yuna Kim did a TV ad campaign for Smoothie King back in 2009, called “Be White.”
Michael Hurt took to reminiscing with his thoughts on the 3-year old “Be White” campaign over at Groove Magazine last week.
In her ads for Smoothie King, figure skater Kim Yuna says: “Be White.” In Korea, that’s sage advice. Just like the smoothie — and Korean positive associations with things and people “white” — one should be “soft” and “innocent.”
Not to belittle the issues, but in this February of racist fervor (ironically Black History Month) I don’t know which is more (or less) interesting: Jeremy Lin’s ethnicity, Jenny Hyun’s sanity, the dolts working at Starbucks, the questionably racially insensitive overtones in a K-Commerical, the fact that Smoothie King is based in Louisiana and emphasizes their white products to the lactose intolerant, or that no mention has been made that Yuna Kim is perhaps betraying her race by promoting white-themed products.
Skater Kim has also done ad work for Korea’s Maeil Milk. I am unsure where that falls in the scheme of things, though I imagine the chocolate milk companies weren’t pleased. And those with poor vision could misinterpret the company name as being biased towards males.
Maxim’s White Gold coffee does come in yellow and white packaging and the product being contained is brown. There might be some traction there, but I can’t be sure. Let’s see what March brings.
Meanwhile, the rainbow-colored aliens circle overhead pondering a visit, thinking, “these folks simply ain’t ready.”