What is this Moncler Brand?

by yuna on January 27, 2012

Because I’ve never really been a fan of the padded (down) jacket fashion, I have not kept up-to-(my usual)-date with these luxury brands producing sleeping bags with arms (or generally any *functional* clothing..)

So it was a bit funny to read this article and to come across a brand that I’d never heard of before called “Moncler”. I remember when I stayed for a little while in Stockholm *everybody* was going around with jackets that had the logo “Canada Goose” on them, so until now I somehow have a mental image of the Stockholm winter with a bunch of geese going 뒷뚱뒷뚱 around on the Tunnelbana. I found out later it’s an expensive brand which apparently produces the gear for the Antarctic researchers.

It’s not entirely without its controversy due to its Coyote fur lining of the hood. I swear I started doing this post with absolutely no idea/intention of steering towards this topic, I wanted to start afresh, because after all I promised on GBever’s Dokdo, so I will stop my line of thoughts right here. Actually, Dokdo is the next post topic. Apparently another Japanese minister said something something a few days ago, but who cares?

Caption competition on the Joongang photo? How about I start it off with
“How many chocopies can you get for that jacket?”

{ 38 comments… read them below or add one }

1 CactusMcHarris January 27, 2012 at 12:30 am

Yuna,

‘Analysts said the debate was on a picayune subject but reflected deep levels of animosity toward the president.’

Just like the USA!

OK, since Korea doesn’t have coyotes, I guess I can’t use the related-to-a-dog-so-let’s-talk-boshintang angle.

2 yuna January 27, 2012 at 12:37 am

Cactus McHarris, don’t do it, man!
I feel like this
Feel free to look up the Canada Goose’s own website on the matter.

3 YangachiBastardo January 27, 2012 at 1:19 am

Pfft Yuna a bunch of Italian friends and never heard of Moncler ???? :)

4 yuna January 27, 2012 at 1:27 am

They like to pretend they are all as poor as church mice (non-catholic mind you, the denomination of the mice, not the friends), except one of them. He might know.
I do know Invicta bags, though.

5 YangachiBastardo January 27, 2012 at 1:31 am

From Yangachi book of memories: Moncler is an Italian sorry excuse of a clothing company producing mostly those infamous padded jackets.

It first emerged in Milan in the ’83-84 season, the infamous Paninari era.

They were basically the epithome of the 1980′s trash, often coming in shocking colors (the best selling model was some light electric blue one) and with a 200 $ price tag, quite a bit of money back then.

By the time the Paninari vapidity disappeared (1988, replaced by the upside down bomber jacket Ultras subculture). The brand went into hybernation.

It enjoyed a huge revival in the very late 90′s, during the last days our economy was in the news for somehting more than an impending nuclear holocaust type of bankruptcy.

Since then it never really disappeared and it’s still popular to this day, often worn by the same tanned, aging Milano Guidos, who loved it back then.

In the original era i was too poor to afford it, my mom always refused to get me one.

Now i really don’t feel like going around looking like Michelin douche

6 yuna January 27, 2012 at 1:33 am

Exactly!!!! I also thought of Michelin Man!! Great Minds Yangachi, Great Minds!

7 YangachiBastardo January 27, 2012 at 1:42 am

I miss the Invicta bags, they really disappeared in the last decade or so.

I remember it was customary to scribble bullshit all over it, turning the backpack into a walking graffiti, sometimes it was just the name of your favourite bands, sometimes love messages, sometimes hate messages.

When i was 14, i drew over my red model a balaclava-clad guy holding a knife, with the word “vaffanculo” underneath. Once i was on the bus some photographer guy asked me to take a pic…miss those days, everything seems like a desert of creativity now, totally dead

8 numberoneoppa January 27, 2012 at 1:54 am

Yuna, sorry, but what was the point of this post?

9 YangachiBastardo January 27, 2012 at 1:57 am

Yuna, sorry, but what was the point of this post?

To put me in such nostalgic mood i had to rush to YT to play some of the shittiest 1980′s dance music known to man

10 DLBarch January 27, 2012 at 2:37 am

I’d say the point of the post is that by going after 2MB’s granddaughter, that DUP spokesman revealed himself to be pretty much of a prick.

One may not be able to prevent a few ill-considered swipes by the Internet’s pajama crowd on the sartorial habits of their president’s granddaughter, but for the DUP to have gotten at all involved in these cheap shots is despicable.

DLB

11 yuna January 27, 2012 at 2:39 am

Yes, it’s basically to draw attention away from the linked article.

12 cm January 27, 2012 at 2:44 am

In the last couple of years, I must have at least two dozen requests from friends and family to buy for them, Canada Goose jackets, Abercrombie clothes, and Coach hand bags. They are double the price in Korea, but Koreans can’t get enough of them.

13 CactusMcHarris January 27, 2012 at 3:16 am

So basically a continental version of the Burberry crowd, and by inculcating her early and often she’ll be a Mod instead of a Punk?

Same as it ever was…

14 CactusMcHarris January 27, 2012 at 3:24 am

Anyone remember Members Only? So this MonQueer brand is like that, but for toffs?

15 YangachiBastardo January 27, 2012 at 4:03 am

by inculcating her early and often she’ll be a Mod instead of a Punk?

Cactus i don’t know upthere in the island but here things were a bit more complicated than that across cultural and class lines. The paninaro scene was a fun mix of contradictions, many subscribed to far right fascist ideologies while at the same time harboring a sick cult of Duran Duran.

Just imagine a mix of fascist skinheads (some items like Oxblood and bomber jackets were also popular back then), American 80′s preppie vapidity and New Romantic queerness.

Lots of them were kids of well-off families, many others just case popolari (council house) scum.

By the time the late 80′s/early 90′s arrived many members moved on to become club trash , hard-core punks (in a cartoonish type of way), skins etc.

But fuck i miss those days of Energie pants, Fila sneakers, saturday afternoon dance clubs sessions (trying to make out with easy girls, never made it btw i was too poor, ugly and shy) and sunday afternoon soccer-related chaos&blades

16 CactusMcHarris January 27, 2012 at 4:21 am

#15 YB,

I never have been to England (except through a lot of British mystery shows), but I’ve listened to The Who’s Quadrophenia more times than I can count and understand a little of the culture then.

Thanks for the history lesson from you, too – preppie vapidity – yeah, ’cause there wasn’t enough back then, let’s bring it back!

I was never into the punk scene (but have friends who were) – that’s music/life I’m not smart enough to understand/enjoy.

17 WangKon936 January 27, 2012 at 4:30 am

Well, well. Looks like LMB shops at the neighborhood FamilyMart just like everyone else….

18 YangachiBastardo January 27, 2012 at 4:31 am

I was never into the punk scene (but have friends who were) – that’s music/life I’m not smart enough to understand/enjoy

Americans are cool ? Bullshit they took punk and made it new wave :)

What was seriously fucked up with the punk scene all over the world was the sad, pathetic attempt to intellectualize it, while it was just originally about being a pissed-off prick

19 slim January 27, 2012 at 6:15 am

“What was seriously fucked up with the punk scene all over the world was the sad, pathetic attempt to intellectualize it, while it was just originally about being a pissed-off prick”

Amen. Punk was three-chord rock played by people who only knew one chord.

20 jefferyhodges January 27, 2012 at 6:51 am

According to Representative Kim Yoo-jung, spokeswoman of the Democratic Unity Party:

“The luxurious padded jacket of the presidential granddaughter, whether it cost millions of won or not, created an ineradicable scar on the hearts of the working-class people.”

Kim is right! Look at the scar this Moncler brand left on the heart of that working class hero, YangachiBastardo (#5):

“In the original era i was too poor to afford it, my mom always refused to get me one. Now i really don’t feel like going around looking like Michelin douche.”

How could 2MB do this to the Korean working class? Does he want them all to end up like this poor Italian kid? They will also one day still feel too much pain to dress up as the Michelin Man, thereby precluding careers as restaurant critics in the glorious future of globalized Korean cuisine! Papa Song will be heartbroken . . .

Jeffery Hodges

* * *

21 Year of the Dragon January 27, 2012 at 9:03 am

I am disgusted that people get upset with the Presidents granddaughter wearing an expensive jacket.

Geez… just because he is visiting a cheap shop, does his daughter really have to wear cheap clothes.

Lee was mega-rich before he became president and if his family wishes to wear expensive clothes that’s fine with me.

In fact, I believe it is good for the country, do the complainers really want the rest of the world watching their presidents family walking around in cheap hand-me-down clothing?

I am more surprised that the grand-daughters didn’t request choco pies in the store, and also surprised that the president wasn’t flanked by security guards like the Australian Prime minister yesterday on Australian day celebrations – http://tiny.cc/x5jsa http://tiny.cc/ebfvp and http://tiny.cc/owsl5

The fact that Lee decided to take his family down to a cheap Mom & Pop store on New Years day to buy a few snacks, is a good thing (although I am sure he rarely does that) it was just a cheap publicity stunt – but why the complainers?

22 Year of the Dragon January 27, 2012 at 9:08 am

the jackets are expensive – http://tiny.cc/138nn but don’t all middle/high school students wear expensive Northface, Nike and Asics these days?

23 Granfalloon January 27, 2012 at 9:09 am

My caption:

“From the KCNA: Lee Myung-bak idles his time away shopping at Seoul’s finest department store, as the oppressed South Koreans yearn for true leadership.”

24 yuna January 27, 2012 at 9:12 am

I agree, though I guess because if it were a cheap publicity stunt, it sort of backfired if it were a photo taken for publicity rather than a paparazzi shot.
And somehow 노무현 NoMuhyun and his granddaughter’s image (yeah, despite the Burberry check coat later) look more natural – maybe they just had a better photographer..

25 Year of the Dragon January 27, 2012 at 9:20 am

Remember the shoe-gate incident in 2009, when Obama wore a pair of $US540 Lanvin sneakers to a charity event for children in poverty at America’s Capital Area Food Bank.

Media reaction to the expensive French kicks was vociferous to say the least, and Obama wisely retired the Lanvins in favour of her usual classic pumps in bright colours.

I guess little missy has to wear cheap jackets now, until Lee in no longer president?

26 yuna January 27, 2012 at 9:23 am

If I had to get a functional piece of outdoor clothing, I would want one from http://www.fjallraven.com/responsibility/ . Their arctic fox logo reminds me of how my dog sleeps, and the founder seems like a nice old codger..Not cheap though..it’s cheaper to make a jacket out of an IKEA duvet warmth 6.

27 CactusMcHarris January 27, 2012 at 9:43 am

Yuna,

Go with Patagonia, to the ends of the Earth, but I like your IKeepA idea.

28 nayaCasey January 27, 2012 at 10:16 am

1) I hate newspapers.
2) I hate politicians.
3) I hate election years.
To conclude: I hate Korea 2012.

29 Gyeonggi Doh January 27, 2012 at 10:32 am

The nerve of the girl. She should get her parents to buy her 400,000-600,000 won North Face jackets like the kids from the 99%.

30 cm January 27, 2012 at 11:35 am

Koreans are going crazy over foreign luxury brand names. The more expensive they are, the more they sell. You gotta be kidding me the DUPes are using this for more political points.

31 Robert Koehler January 27, 2012 at 12:49 pm

Her granddad is the former CEO of Hyundai Construction. What did they expect her to dress like? A pauper?

Ditto goes for the same asshats who went after Han Chae-young for Tweeting a pic of her in her Lamborghini on New Year’s:

http://www.soompi.com/news/han-chae-young-criticized-for-sending-new-years-greetings-in-a-supercar

32 nayaCasey January 27, 2012 at 1:03 pm

Robert #31….my goodness. That’ll learn her. Next year, she should send a greeting of herself handing out food at a homeless shelter, that should appease the wounded pride of the losers complaining.

33 YangachiBastardo January 27, 2012 at 3:22 pm

It’s typical of new rich countries though…this dichotomy, going crazy over luxury items while at the same time keeping some facade of pauperism.

2MB seems like a sweet granddaddy i have to say

34 yuna January 27, 2012 at 6:01 pm

Regarding Ms Han, the car interior looks cheap,(and the outside through the window looks like she was on the way to the fish market) but maybe Lamborghinis look that way. BTW IS that another Moncler jacket she is wearing? YB? It’s sorta electric blue though not quite.

I suddenly remembered. Long time ago, there was an Italian student in Michelin Man electric blue who carried around a very worn out invicta bag waiting for his mother to send him his textbooks from Italy. His hair was very greasy and he was very quiet due to his non-English skills but he was nice looking. So maybe I *have* seen them on Italians before.

35 YangachiBastardo January 27, 2012 at 8:52 pm

Yuna: definitely sweet MS Han jacket was a Moncler and indeed similar to the original concept, i don’t know of any other brand with such inflated pads.

Lambos are overrated pieces of nasty crap imho, so are Range Rovers (sorry personal bitterness here).

What was hilarious in the article was the connection between a foreign luxury car and a national holiday.What was creepy was the amount of make up on her (rather bitchy, let me add, she kinda resembles Cruella Devil) face.

I’m glad you didn’t fall for that nasty wopper bastard: i know the type…pretending to be the poor, artsy, sensitive student. Koreans are smart and don’t fall for it, Japanese girls instead tend to do it.

Probably he was wearing Moncler, North Face ain’t that popular here: it is considered a bit bummy, you know kinda like it’s the most expensive item you can buy at Decathlon.

Jeffery that was hilarious and…flattering: the fist (and likely the last) time the words “hero”, “class” and “working” were used in the context of my persona.

But yes more articles on Korean fashion trends, love ‘em

36 dogbertt January 28, 2012 at 2:30 am

Yes, but would Sophie Marceau have worn Moncler?

37 slim January 28, 2012 at 2:35 am

If I were a Korean netizen, I’d be incensed about this:

“According to industry sources, Moncler jackets for kids are priced at 800,000 won or higher in Korea, although they can be bought at about half that price in department stores in the United States and Europe. ”

I left Korea in 2004, but my impression was that you could say that about just about every kind of good.

38 cm January 28, 2012 at 10:14 pm

““According to industry sources, Moncler jackets for kids are priced at 800,000 won or higher in Korea, although they can be bought at about half that price in department stores in the United States and Europe. ”

Koreans wouldn’t want them if they were priced too low. Are you kidding me? Those distributors who jack up those prices to the max, know what they’re doing. When the FTA with EU went into effect, all those luxury brands jacked up their prices even more.

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