Sadly, according to a poll by KOTRA, it’s not K-pop or kimchi.
It’s North Korea.
Which brings us to something Tweeted by friend and former collegue Elizabeth Shim:
So where’s South Korea in the Top 10 Amazon bestsellers in the Korea category? All about N Korea and the Korean War: link
As I’ve said (and Tweeted) 1,000 times, one of the reasons I hate North Korea most is that it has stolen attention away from the Korea that did everything (mostly) right. Seoul engineers one of the greatest socio-economic miracles of the 20th century, and the media focuses its attention on the auto-genocidal douchebags on the other side of the DMZ.