Blizzard and Korean Air Remind World What Korea’s National Sport REALLY Is

From GameSpy:

“We’re pleased to be partnering with Korean Air, Korea’s leading airline, on this campaign,” said Paul Sams, chief operating officer of Blizzard Entertainment. “As we approach the global launch of StarCraft II: Wings of Liberty, this promotion represents a unique, large-scale opportunity to introduce the characters and style of the StarCraft universe to gamers throughout the world.”

Yong-won Suh, executive VP of Korean Air, said the promotion would help the airline market itself to youths in the StarCraft-crazed nation. “eSports is an established part of youth culture all around the world,” Suh said. “We look forward to positioning ourselves as a global airline that appeals to the younger generation by operating airplanes wrapped with StarCraft II images and celebrating the launch of StarCraft II: Wings of Liberty.”

I’ve never watched an entire episode of “Lost,” and I’ve never played a full game of “Starcraft.” In fact, I don’t think I’ve ever played a game by Blizzard, period.*

* Come to think of it, since I discovered the joy of third and first person shooters, the only RTS I play is Clancy’s EndWar for the Xbox 360.

  • hamel

    I don’t know why, but Marmot left out a link to the best article yet on the Starcraft 2 pre-release hype:

    South Korea has begun the final, hysterical countdown to the July 27 launch of StarCraft II: Wings of Liberty – the sequel to a game that has reshaped South Korean entertainment culture

    Pre-launch hype has rarely been so excessive or so hungrily received. Moments before the press release was handed out, 250 Korean journalists whooped with joy as hangar doors rumbled open to reveal a Korean Air jumbo plastered with the StarCraft II logo.

    The regional manager of Blizzard, the US studio that makes the game, was cheered like a military hero, the production director like a modern-day Da Vinci. Orchestral blasts and gravelly voiceovers heralded precious gobbets of information. The line “all Koreans who open a battlenet account will be given a free invitation to Phase II closed beta test” sent local media into a frenzy.

  • Wedge

    Hamel: That piece has Andy Salmon written all over it. Great stuff.

  • hamel

    Yeah it sure does. Is he Leo Lewis?

  • Wedge

    Oops, nevermind, I see it says “Leo Lewis.”

  • Wedge

    Nom de plume?

  • beatnix

    LOL… This reminds me of when one of the Japanese airlines plastered hello kitty all over their planes not too long ago.

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