“We’re pleased to be partnering with Korean Air, Korea’s leading airline, on this campaign,” said Paul Sams, chief operating officer of Blizzard Entertainment. “As we approach the global launch of StarCraft II: Wings of Liberty, this promotion represents a unique, large-scale opportunity to introduce the characters and style of the StarCraft universe to gamers throughout the world.”
Yong-won Suh, executive VP of Korean Air, said the promotion would help the airline market itself to youths in the StarCraft-crazed nation. “eSports is an established part of youth culture all around the world,” Suh said. “We look forward to positioning ourselves as a global airline that appeals to the younger generation by operating airplanes wrapped with StarCraft II images and celebrating the launch of StarCraft II: Wings of Liberty.”
I’ve never watched an entire episode of “Lost,” and I’ve never played a full game of “Starcraft.” In fact, I don’t think I’ve ever played a game by Blizzard, period.*
* Come to think of it, since I discovered the joy of third and first person shooters, the only RTS I play is Clancy’s EndWar for the Xbox 360.