CNN Vignette | Seoul City Promo

by G on September 1, 2009

Here’s a sneak peak at the new promotional vignette for Seoul. It will be featured on CNN later this month.

{ 25 comments… read them below or add one }

1 PineForest September 1, 2009 at 12:21 pm

Anyone heard about the story of the musician Yu Jin Bak , who was beaten and exploited by a Korean ‘entertainment’ company? I’d like some detail if anyone has any.

2 WangKon936 September 1, 2009 at 12:31 pm

Infinitely Yours. Infinitely better than “Sparkling.” How much did Korea’s tourism board may that European guy for that Sparkling bull crap any ways?

With all due respect to Rain, although Koreans like him like to show prospective tourists all the modern trappings of a developed country, etc. I have to ask myself if tourists want to come to Korea to see Manhattan-like buildings when they could see Manhattan-like buildings in, uh… Manhattan.

3 WangKon936 September 1, 2009 at 12:32 pm

*pay* not *may*

4 JW September 1, 2009 at 12:36 pm

I think GK Chesterton said something to the effect of , narrow minded people — that is, most people — will only get more narrowminded during their travels outside what is familiar to them. Better stick to what is familiar, then.

5 tmc1233 September 1, 2009 at 12:53 pm

Much much better than ‘Sparkling Korea’ or ‘Hi Seoul’.

I like the production, though it might have helped to accentuate the contrasts a little more, with some shots of Insadong, for example.

How well is Rain known outside of Korea (aside from Steven Colbert’s hilarious jabs at him)?

6 WangKon936 September 1, 2009 at 12:58 pm

Yeah, but think about it… you are trying to get Mr. and Mrs. Peoria to travel 8-10k miles and brave a 8-15 hour flight and all you can show are skyscrapers and other assorted night time cityscapes? On top of that you make them read subtitles!?!?! Whitey is notorious throughout the world for not liking to read subtitles.

I mean, hell… this is meant for CNN, right?

Okay, what do white people in North America associate with Asia?

1) Megapolis… yes… but I don’t think they would go all the way there to see that.

2) Tradition… yes but there is none in that vignette. I think you show shots of the megapolis only to show prospective tourists that it is in fact modern, safe and convenient, but that’s not the main draw! There are no images of pagodas, hansiks, temples, pavilions, etc.

3) Hot asian girls. Hell throw a few in there instead of a dancing Rain. I know Mr. Peoria will appreciate it! Ms. Peoria thinks Rain is too skinny…

7 Wedge September 1, 2009 at 1:20 pm

This is clearly aimed at Singaporeans, Hong Kongers and other Asians, i.e. people who like Rain. It won’t do jack in the U.S. if they run it there.

8 JW September 1, 2009 at 1:29 pm

Um Wedge, it won’t do jack no matter what they do.

9 Maximus2008 September 1, 2009 at 1:30 pm

@7
“This is clearly aimed at Singaporeans, Hong Kongers and other Asians, i.e. people who like Rain. It won’t do jack in the U.S. if they run it there.”

The above is true. This focus on Asians who watch k-dramas and listen to k-pop.

Why is so difficult to Korea to learn from “Malaysia truly Asia” and “India, incredible India” ? Hell, we know how these countries really are, but the ads are darn powerful!!!

Well, if they would pay attention to those above, they may come up with “Koreeeeaaaa, SpaKlin Koree-eea…”

10 Sperwer September 1, 2009 at 1:33 pm

Whitey is notorious

Whitey?

This from the champion of “cultural sensitivity”. Oh, I forgot, that only applies to hantrodden.

11 WangKon936 September 1, 2009 at 2:11 pm

Again…. where is your freakin’ sense of humor?

12 WangKon936 September 1, 2009 at 2:12 pm

# 7,

But it’s meant for CNN!

13 Sperwer September 1, 2009 at 2:50 pm

@11:

“Did you hear the one about the gook who went to the doctor and complained that he was too smart…”

What, it’s not funny; because it uses a racial slur and is based on a racial stereotype?

Yeah, I thought so…

14 ecorn September 1, 2009 at 3:04 pm

@12 CNN sells ads regionally, so it’s possibly to just target Asia. I’m also not sure that this will run solely on CNN; it might run on some of the regional news stations like Channel News Asia, based in Singapore.

15 WangKon936 September 1, 2009 at 3:26 pm

Sperwer,

No, I’ve never heard that one… is it funny?

Man, you have no sense of imagination… You do know that I wrote this comment before I wrote #6 in this present thread, right? That can also be interpreted as racial, but I think you can figure out that it’s not. We shouldn’t be serious all the time. It makes life bland.

But seriously, you being some type of acrid shadow to all my comments while looking for some sort of inconsistency to latch onto is a tad childish don’t you think?

16 Arghaeri September 1, 2009 at 3:28 pm

“when they could see Manhattan-like buildings in, uh… Manhattan.”

or infinitely more in Hong Kong, Shanghai……place name of city here…etc

17 Arghaeri September 1, 2009 at 3:49 pm

“where is your freakin’ sense of humour”

Did the notion that “whiteys” aren’t allowed a sense of humour pass you by. Why should we have to accept double standards without comment.

18 foflappy September 1, 2009 at 6:07 pm

Wangkon…you said: “Yeah, but think about it… you are trying to get Mr. and Mrs. Peoria to travel 8-10k miles and brave a 8-15 hour flight and all you can show are skyscrapers and other assorted night time cityscapes?”

I lived in Peoria for quite a while and you might be surprised how many of those folk would like to see skyscrapers. Of course, they can drive 3 hours to Chicago and see them:)

19 yuna September 1, 2009 at 6:14 pm

Sorry Wangkon (or Sperwer, if he was trying to prove some point) I found Sperwer’s joke funny. Maybe a C+ funny, but I found it additionally funny coming from Sperwer in order to prove that the whitey joke was unfunny to him so it got bumped up to a B- on the funny scale. I am a twisted person.

20 seouldout September 1, 2009 at 7:31 pm

What?! No break dancing?!

21 Sperwer September 1, 2009 at 8:29 pm

Thanks Arghaeri, WangKon’s wilful obtuseness and subaltern bad faith is getting tiresome.

22 WangKon936 September 2, 2009 at 12:22 am

Arghaeri and Sperwer,

I meant no racial overtones. Besides, the word “whitey” is more of a humor device on TMH any ways, at least that’s how I understood it:

http://www.rjkoehler.com/2009/04/08/koreas-english-pandemic-and-those-damn-whitey-loosers/

http://www.rjkoehler.com/2009/03/30/its-all-whiteys-fault/

http://www.rjkoehler.com/2006/05/24/so-whitey-was-the-nice-imperialist-eh/

23 WangKon936 September 2, 2009 at 12:23 am

# 18,

My point exactly…

24 cmm September 3, 2009 at 10:18 am

WangKon… I took no offense to your “Whitey” comment, and I think your assessment is spot on.

I think the best way to lure Mr. and Mrs. Peoria to visit is get their daughter to teach English over here a year or two. They’ll miss her and will be curious what kind of place she’s living in. I’ve had so many visitors come to Korea over the past few years that I think I should fly free on Korean Air in exchange for all the business I’ve drummed up for them.

25 WangKon936 September 3, 2009 at 12:19 pm

Thanks.

However, being the amateur economist that I am, I have to disagree with your solution. It’s still a net trade deficit. Let’s say Mr. and Mrs. Peoria send Ms. Peoria to Korea to teach English. She gets paid $25-35k a year to teach and that’s a gross trade loss. Her parents maybe come once to visit her. They spend (plus airfare if they use Korean Air or Asiana) $5k tops for a week’s stay. So it’s a net trade loss of $20-30k!

You can make the argument that Ms. Peoria’s presence in Korea adds to the wealth of Korea by bringing the possible acquisition of additional skills that can make Koreans more profitable… but let’s just say I’m not that optimistic.

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