With the rising popularity of makgeolli in Japan (89% of makgeolli exports!), Song Won-sup at the JoongAng Daily speculates if we’ll ever have the problem of having to refer to Korea’s unfiltered rice wine drink by the Japanese pronunciation of “matgoli.”

Fortunately, the <sarcasm on>evil wae pirates<sarcasm off> suffered epic “Battle of Hansando“-like defeat when they were not able to hijack the true spelling of “kimchi” into “kimuchi” back in 2001.

As a parallel, Song talked about how the Russians had to fight off Polish attempts to claim that vodka originated in Poland. Clearly, a threat to Russian pride that had seen no precedent since the Poles took Moscow in 1610.