It remains to be seen how Korea plans to overcome its branding hurdles. Suffice it to say, I don’t think alot of people are all too upset that the current slogan, “Korea, Sparkling”, may soon be scrapped. Says Euh Yoon-dae, Presidential Council chairman on National Branding:
The vast majority of experts expressed consistently negative views about the slogan. They said it sounded like a brand name for carbonated or sparkling water, not a catchy tourism slogan.
No argument there. In my opinion, Korea needs to stick to one campaign and run with it rather than changing it all the time to keep it “fresh”. All this will end up doing is confusing visitors.