What are we missing?

The Korea Times reports on a Korean social phenomenon in the wake of more young women striking it out on their own:

For 27-year-old Lim Ji-ae, battling cockroaches in her studio apartment has been a constant nightmare… Until she recently hired someone to be her personal pest control agent for 5,000 won per occasion.

He arrives at her house within 10 minutes of her call, and sometimes even picks up toilet paper, toothpaste and other urgent grocery items on his way. In fact, whatever Lim needs, he does ― most of the time.

“He’s my new best friend,” says Lim,… The so-called substitute men, an emerging beck-and-call squad.

The article simply cites the things they do is mainly deliver things around town. It sounds a lot more prosaic than Ms. Lim’s anecdote would indicate. Then again, Ms. Lim gives some interesting advice in the end:

Experienced customers like Lim says the cost is “friendly,” but advised users to be cautious and not to expose too much personal information to the substitutes.

Advice from experience Ms. Lim?

(PS: Am I the only getting a hilarious picture in my head of some flimsy Korean boy band’s music video of them rushing around on matching scooters to save young women from cockroaches, only to find they squeal like school girls when they see one?)