A couple of weeks ago, the Weekly Dong-A magazine looked at the latest development in Korea’s lively nighttime entertainment scene, the “full salon.”

Now, you’re all familiar, no doubt, with the “room salon,” karaoke clubs where groups of often well-to-do businessmen plop down inordinate sums of cash to sing, drink overpriced booze and chat up/feel up young, eye-pleasing hostesses. No sex takes place on the premises, but you can often negotiate for some action at an agreed-upon place (usually a nearby hotel) afterwards, as a couple of Grand National Party lawmakers could tell you.

Times are changing however, and people these days want to take care of business as simply and conveniently as possible. Hence the development of the “full salon” — short for “full service salon” — a “one-stop system” where you can get satisfy your drinking and fucking needs all in one spot.

Of course, the Dong-A notes, a similar system has been with us — the “Bukchang-dong Culture,” where you can sing, drink, and be blown within the comfort of a room salon room. The “full salon,” which began popping up last year, takes it to the next level, allowing for sex on the premises.

An industry official explained why the “full salon” has become so popular. Firstly, it’s a simplification of Korea’s “entertainment culture.” This, in turn, allows prices to come down dramatically, and makes it easier to avoid police crackdowns. Moreover, since the “full salon” experience usually develops into group sex, it also stimulates an odd sense of fellowship amongst men.

Experts (?) — and that (?) was in the Dong-A original, too — say the “full salon” phenomenon began in Suwon, Gyeonggi-do, but it really “bloomed” in Seoul’s affluent Gangnam neighborhood. People in the business say there are about 200 such establishments operating in Gangnam alone.

“Full salons” are undergoing differentiation, too. Some mix massages with sex, while others specialize in daytime or late night service. And for the more pure of heart, there’s the “17%,” where you get better looking girls but no sex, and “10%,” where the girls give you a Bukchang-dong-style good time. These places are apparently popular with men who have their limits as far as what constitutes “playtime.”

“Full salons” are doing such a roaring trade that you need to book a place in advance.

The Dong-A notes that while the 2004 Special Law on Prostitution has succeeded in gradually eliminating Korea’s red-light districts, other places like the “full salon” have popped up in their place.

Last year, the Weekly Hanguk talked to a girl working in a Gangnam “full salon.” She was quite enlightening:

How does the prostitution work at the establishment?

Like a room salon. If there’s a difference, it’s that we’re naked from the beginning at the drinking table. As the drinking continues, we perform oral sex on the customers. But we don’t make them ejaculate… so we can give them “special time.”

– What’s “special time?”

Sex. The customers say when they can’t hold it anymore. Usually about three or four customers come, so we do it facing each other on the sofa. At first, I was embarrassed and would sometimes laugh, but now it’s occasionally fun.

Not to mention a quality male bonding experience, apparently.

If you’re curious as to the prices at such places, I direct you to the homepage of this establishment (maybe NSFW)