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	<title>Comments on: If It Worked for Hyundai, It Could Work for Shim Hyung-rae</title>
	<atom:link href="http://www.rjkoehler.com/2007/09/11/if-it-worked-for-hyundai-it-could-work-for-shim-hyung-rae/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.rjkoehler.com/2007/09/11/if-it-worked-for-hyundai-it-could-work-for-shim-hyung-rae/</link>
	<description>Korea... in Blog Format</description>
	<pubDate>Fri,  5 Sep 2008 19:50:05 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.6.1</generator>
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		<title>By: mondoo</title>
		<link>http://www.rjkoehler.com/2007/09/11/if-it-worked-for-hyundai-it-could-work-for-shim-hyung-rae/#comment-106945</link>
		<dc:creator>mondoo</dc:creator>
		<pubDate>Thu, 13 Sep 2007 06:01:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.rjkoehler.com/2007/09/11/if-it-worked-for-hyundai-it-could-work-for-shim-hyung-rae/#comment-106945</guid>
		<description>i just saw the preview for this stinker.  the effects look way too cheesy for a theatrical release.  at first glance i thought it was a commercial for a made-for-tv piece of fluff - like the stuff on SciFi Channel.

I'll be surprised if this movie does more then $4 million on its opening weekend boxoffice gross.</description>
		<content:encoded><![CDATA[<p>i just saw the preview for this stinker.  the effects look way too cheesy for a theatrical release.  at first glance i thought it was a commercial for a made-for-tv piece of fluff - like the stuff on SciFi Channel.</p>
<p>I&#8217;ll be surprised if this movie does more then $4 million on its opening weekend boxoffice gross.</p>
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		<title>By: WangKon936</title>
		<link>http://www.rjkoehler.com/2007/09/11/if-it-worked-for-hyundai-it-could-work-for-shim-hyung-rae/#comment-106925</link>
		<dc:creator>WangKon936</dc:creator>
		<pubDate>Thu, 13 Sep 2007 04:04:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.rjkoehler.com/2007/09/11/if-it-worked-for-hyundai-it-could-work-for-shim-hyung-rae/#comment-106925</guid>
		<description>Oh my gosh...

I saw the "Dragon Wars" TV commerical on Fox FX.  Doesn't look half bad.  With smart edits in commericals, may dupe enough people in the states to make a little money.  Never underestimate what a little contentless flash bang FX can do for a movie in the states.</description>
		<content:encoded><![CDATA[<p>Oh my gosh&#8230;</p>
<p>I saw the &#8220;Dragon Wars&#8221; TV commerical on Fox FX.  Doesn&#8217;t look half bad.  With smart edits in commericals, may dupe enough people in the states to make a little money.  Never underestimate what a little contentless flash bang FX can do for a movie in the states.</p>
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		<title>By: SomeguyinKorea</title>
		<link>http://www.rjkoehler.com/2007/09/11/if-it-worked-for-hyundai-it-could-work-for-shim-hyung-rae/#comment-106922</link>
		<dc:creator>SomeguyinKorea</dc:creator>
		<pubDate>Thu, 13 Sep 2007 03:55:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.rjkoehler.com/2007/09/11/if-it-worked-for-hyundai-it-could-work-for-shim-hyung-rae/#comment-106922</guid>
		<description>#16,

He's just a movie away of being called the 'Korean Ed Wood'...which might actually be a good thing since it would make him somewhat of a cult figure.</description>
		<content:encoded><![CDATA[<p>#16,</p>
<p>He&#8217;s just a movie away of being called the &#8216;Korean Ed Wood&#8217;&#8230;which might actually be a good thing since it would make him somewhat of a cult figure.</p>
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		<title>By: WangKon936</title>
		<link>http://www.rjkoehler.com/2007/09/11/if-it-worked-for-hyundai-it-could-work-for-shim-hyung-rae/#comment-106910</link>
		<dc:creator>WangKon936</dc:creator>
		<pubDate>Thu, 13 Sep 2007 03:02:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.rjkoehler.com/2007/09/11/if-it-worked-for-hyundai-it-could-work-for-shim-hyung-rae/#comment-106910</guid>
		<description>My two cents... 

D-War is probably a goose egg in terms of entertainment value, but financially I think it's already made money.  About 7 million admissions at 8 to 10 bucks a ticket, right?  So that's $60-70 million gross right?  If it's like the U.S., then the studio and the movie theater split the gross 50/50.  So that means the studio gets $30-35 million.  Break-even for Shim.  Profits (probably modest) to come via DVD sales and international distribution.  So by definition, it's not a flop.

However, does this film elevate Korean films in general?  Hell no.  I'd consider Shim part of the old generation.  My father's generation.  Who's idea of entertainment is hokey, 40's style serial action.  This generation is generally not internationally educated so their idea of entertainment doesn't translate well.  Shim's idea of entertainment probably translates worst then most because of his hyper, almost childlike nationalism.

In contrast, the avant-garde of Korea's current cinema are guys mostly in their 30's and 40's who have an international sophisticated world view, if not an education.  We are talking about the Park Chan Wooks and Bong Joon-hos of the world. 

Shim and Sun Myung Moon (founder of the Unification Church and "special advisor" to the flop Inchon) seem to have similar personalities.  Both have delusions of grandeur, have the nasty habit of overpromising and underdelivering and are embarrassingly nationalistic.  However, this breed of Korean ajushi is dying off or getting old enough where you don't have to seriously listen to them anymore.  Thus, D-War doesn't represent the future of Korean cinema (and thank goodness!).  It's movies like Oldboy, The Host and My Sassy Girl (the remake with the always sexy Elisha Cuthbert coming out later this year) that point to the future of Korean cinema.</description>
		<content:encoded><![CDATA[<p>My two cents&#8230; </p>
<p>D-War is probably a goose egg in terms of entertainment value, but financially I think it&#8217;s already made money.  About 7 million admissions at 8 to 10 bucks a ticket, right?  So that&#8217;s $60-70 million gross right?  If it&#8217;s like the U.S., then the studio and the movie theater split the gross 50/50.  So that means the studio gets $30-35 million.  Break-even for Shim.  Profits (probably modest) to come via DVD sales and international distribution.  So by definition, it&#8217;s not a flop.</p>
<p>However, does this film elevate Korean films in general?  Hell no.  I&#8217;d consider Shim part of the old generation.  My father&#8217;s generation.  Who&#8217;s idea of entertainment is hokey, 40&#8217;s style serial action.  This generation is generally not internationally educated so their idea of entertainment doesn&#8217;t translate well.  Shim&#8217;s idea of entertainment probably translates worst then most because of his hyper, almost childlike nationalism.</p>
<p>In contrast, the avant-garde of Korea&#8217;s current cinema are guys mostly in their 30&#8217;s and 40&#8217;s who have an international sophisticated world view, if not an education.  We are talking about the Park Chan Wooks and Bong Joon-hos of the world. </p>
<p>Shim and Sun Myung Moon (founder of the Unification Church and &#8220;special advisor&#8221; to the flop Inchon) seem to have similar personalities.  Both have delusions of grandeur, have the nasty habit of overpromising and underdelivering and are embarrassingly nationalistic.  However, this breed of Korean ajushi is dying off or getting old enough where you don&#8217;t have to seriously listen to them anymore.  Thus, D-War doesn&#8217;t represent the future of Korean cinema (and thank goodness!).  It&#8217;s movies like Oldboy, The Host and My Sassy Girl (the remake with the always sexy Elisha Cuthbert coming out later this year) that point to the future of Korean cinema.</p>
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		<title>By: SomeguyinKorea</title>
		<link>http://www.rjkoehler.com/2007/09/11/if-it-worked-for-hyundai-it-could-work-for-shim-hyung-rae/#comment-106708</link>
		<dc:creator>SomeguyinKorea</dc:creator>
		<pubDate>Wed, 12 Sep 2007 06:53:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.rjkoehler.com/2007/09/11/if-it-worked-for-hyundai-it-could-work-for-shim-hyung-rae/#comment-106708</guid>
		<description>#11,

Still less expensive than 45 million (official cost) or 105 million dollars (estimated cost) for 'Inchon' when you factor in inflation.  

#12,

Minus all the merchandising.</description>
		<content:encoded><![CDATA[<p>#11,</p>
<p>Still less expensive than 45 million (official cost) or 105 million dollars (estimated cost) for &#8216;Inchon&#8217; when you factor in inflation.  </p>
<p>#12,</p>
<p>Minus all the merchandising.</p>
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		<title>By: slim</title>
		<link>http://www.rjkoehler.com/2007/09/11/if-it-worked-for-hyundai-it-could-work-for-shim-hyung-rae/#comment-106690</link>
		<dc:creator>slim</dc:creator>
		<pubDate>Wed, 12 Sep 2007 03:22:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.rjkoehler.com/2007/09/11/if-it-worked-for-hyundai-it-could-work-for-shim-hyung-rae/#comment-106690</guid>
		<description>Recall that Hyundai car troubles set back that company's US reputation for about 15 years. Rain or derivative singers of his ilk probably will never be able to fill more than a high school gym outside of East Asia or maybe Los Angeles.

Will D-War's epic flop make Korean directors (aside from art house types) "unbankable" for a decade? That would be unfortunate, but this Shim Hyung Rae seems like the kind of clueless asshole to inflict such damage.</description>
		<content:encoded><![CDATA[<p>Recall that Hyundai car troubles set back that company&#8217;s US reputation for about 15 years. Rain or derivative singers of his ilk probably will never be able to fill more than a high school gym outside of East Asia or maybe Los Angeles.</p>
<p>Will D-War&#8217;s epic flop make Korean directors (aside from art house types) &#8220;unbankable&#8221; for a decade? That would be unfortunate, but this Shim Hyung Rae seems like the kind of clueless asshole to inflict such damage.</p>
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		<title>By: Robert Koehler</title>
		<link>http://www.rjkoehler.com/2007/09/11/if-it-worked-for-hyundai-it-could-work-for-shim-hyung-rae/#comment-106678</link>
		<dc:creator>Robert Koehler</dc:creator>
		<pubDate>Wed, 12 Sep 2007 01:22:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.rjkoehler.com/2007/09/11/if-it-worked-for-hyundai-it-could-work-for-shim-hyung-rae/#comment-106678</guid>
		<description>&lt;blockquote&gt;Where’s the sheriff around here? After a much-ballyhooed introduction, he hasn’t been keeping this site free of junk like post #7.&lt;/blockquote&gt;

He's been busy, which means it's up to me, I guess.

Anyway, could we please play nice?</description>
		<content:encoded><![CDATA[<blockquote><p>Where’s the sheriff around here? After a much-ballyhooed introduction, he hasn’t been keeping this site free of junk like post #7.</p></blockquote>
<p>He&#8217;s been busy, which means it&#8217;s up to me, I guess.</p>
<p>Anyway, could we please play nice?</p>
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		<title>By: The Western Confucian</title>
		<link>http://www.rjkoehler.com/2007/09/11/if-it-worked-for-hyundai-it-could-work-for-shim-hyung-rae/#comment-106670</link>
		<dc:creator>The Western Confucian</dc:creator>
		<pubDate>Wed, 12 Sep 2007 00:38:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.rjkoehler.com/2007/09/11/if-it-worked-for-hyundai-it-could-work-for-shim-hyung-rae/#comment-106670</guid>
		<description>It's &lt;a href="http://imdb.com/title/tt0272425/" rel="nofollow"&gt;2001 Yonggary (1999)&lt;/a&gt; all over again. I remember the pre-release hype; it was supposed to be Korean cinema’s finest achievement, an achievemnet that would show the world that Korea rivaled Hollywood. It was a flop. The dialogue from the unknown American actors was horrible. Everybody pronounced the name of the monster as “Young Gary.” See it, if you want a good laugh.</description>
		<content:encoded><![CDATA[<p>It&#8217;s <a href="http://imdb.com/title/tt0272425/" rel="nofollow">2001 Yonggary (1999)</a> all over again. I remember the pre-release hype; it was supposed to be Korean cinema’s finest achievement, an achievemnet that would show the world that Korea rivaled Hollywood. It was a flop. The dialogue from the unknown American actors was horrible. Everybody pronounced the name of the monster as “Young Gary.” See it, if you want a good laugh.</p>
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		<title>By: Maekchu</title>
		<link>http://www.rjkoehler.com/2007/09/11/if-it-worked-for-hyundai-it-could-work-for-shim-hyung-rae/#comment-106626</link>
		<dc:creator>Maekchu</dc:creator>
		<pubDate>Tue, 11 Sep 2007 15:51:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.rjkoehler.com/2007/09/11/if-it-worked-for-hyundai-it-could-work-for-shim-hyung-rae/#comment-106626</guid>
		<description>#3 Actually according to IMDB the budget was over 75 million.

http://imdb.com/title/tt0372873/business

This movie will go down as one of the most expensive turds ever made.</description>
		<content:encoded><![CDATA[<p>#3 Actually according to IMDB the budget was over 75 million.</p>
<p><a href="http://imdb.com/title/tt0372873/business" rel="nofollow">http://imdb.com/title/tt0372873/business</a></p>
<p>This movie will go down as one of the most expensive turds ever made.</p>
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		<title>By: whitey</title>
		<link>http://www.rjkoehler.com/2007/09/11/if-it-worked-for-hyundai-it-could-work-for-shim-hyung-rae/#comment-106613</link>
		<dc:creator>whitey</dc:creator>
		<pubDate>Tue, 11 Sep 2007 13:06:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.rjkoehler.com/2007/09/11/if-it-worked-for-hyundai-it-could-work-for-shim-hyung-rae/#comment-106613</guid>
		<description>Where's the sheriff around here?  After a much-ballyhooed introduction, he hasn't been keeping this site free of junk like post #7.</description>
		<content:encoded><![CDATA[<p>Where&#8217;s the sheriff around here?  After a much-ballyhooed introduction, he hasn&#8217;t been keeping this site free of junk like post #7.</p>
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